Small Business Internet Marketing
In general terms, internet marketing is the marketing of goods and services over the internet. In other words, doing what it takes to bring traffic to your website.
In truth, internet marketing begins before your small business website is built. To build an effective site, you must first know what it is you want it to achieve. Poor planning is often the main reason for a website not living up to expectations. At SumCor Small Business Marketing, we place a large emphasis on the website planning stage.
Once a well thought out site is built, it may not immediately soar to the top of the search engines. Additional internet marketing efforts are usually required to reach your search engine goals. Fortunately, there are virtually an unlimited amount of low cost things that can be done to further market your small business site. Even better, many of these things you can do yourself, without any cost, other than your time.
Below are a few small business internet marketing functions SumCor can help with.
Internet Marketing Functions
Search Engine Optimization (SEO)
As mentioned above, internet marketing begins with site planning and site design. How your site is designed will play a major role in how it performs within the search engines. If we design your site, great emphasis will be placed on search engine optimization throughout the planning and building stages.
Social Media
Chances are, you are already somewhat familiar with this. Social media platforms such as Facebook, Twitter, and LinkedIn allow small businesses to greatly increase web presence and build relationships. We can help you decide which social media platforms are appropriate for your small business.
Pay Per Click (PPC)
Pay per click advertising is a method of paying for search engine placement. Unlike SEO, this method is instant, but it does incur extra cost.